Nutrien Ag Solutions
Tradeshow Ordering Website
Project Overview
The Tradeshow Website was designed to bring Nutrien Ag Solutions’ offerings together in a cohesive online experience that reinforced brand consistency and awareness. This was one of my first projects focused on solving a UX challenge through thoughtful web design.
Problem
As a graphic designer and brand advisor at Nutrien Ag Solutions, I led several web redesign projects. However, this project, which involved relaunching our tradeshow website, was the first that piqued my interest in UX design. To solve this challenge, I collaborated closely with the brand manager, digital marketing manager, developers, and our UX team.
How Can We?
...provide an intuitive ordering system?
...deliver a website that is manager and employee facing?
...redesign the user flow to be more friendly?
...create a better checkout similar to ecommerce?
Opportunity
Goals
The redesign of the website allows us to pursue several opportunities:
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Redesign the UI and userflow
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Create a seamless checkout process
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Enhance brand experience through design system consistency and appealing UI tailored to the audience
Deliverables
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User friendly website catalog
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User having a great experience when looking for support for their tradeshow needs
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User feels confident and worry free no matter what level of support they choose
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Seamless billing system in place
Design Role
UX Design
Visual Design
Prototyping
Wireframing
Creative Direction
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Prototypes that demonstrate user flows, content organization of site redesign
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High fidelity mockups to hand over to web dev team
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Create 3 deliverables for purchasing tradeshow items, renting items, and full booth design/support
User Journey
Mapping the user journey was essential to creating a familiar, ecommerce-style experience with intuitive checkout flows.
These high-fidelity mockups represented the project’s first design phase before work was paused due to changes in the tradeshow schedule.
Iconography
For this web redesign I created custom icons that fit within the brand guidelines.
The Result
Streamlined the checkout experience by refining user flows, simplifying navigation, and structuring products into logical categories, making it easier for users to search, select, and complete their orders with confidence.
