Loveland Products
Product Guide Builder
Project Overview
Loveland Products Product Guide Builder was a digital to print tool used by marketing managers and locations across the country to customize and design their own unique product build out.
Problem
Opportunity
Create and unify design language across the platform and across business needs.
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Create visual design system
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Incorporate cross branding
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Enhance brand experience through design system consistency and appealing UI tailored to the audience
Deliverables
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Prototypes and wireframes
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High fidelity mockups to hand over to developers
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System asset redesign
Design Role
UX Design
Visual Design
Prototyping
Wireframing
Creative Direction
Iterative Design
Design Management
Anatomy
Development of the design system to accommodate multiple pieces of content.
Layouts
With hundreds of interchangeable products—each with unique data and naming conventions—the design required a scalable solution. I created a dynamic template system that maintained consistency and readability across all variations.
Wireframes
Building a detailed wireframe was essential for aligning multiple agencies and ensuring a seamless connection between the digital experience and the final printed materials.
Templates
Designed adaptable templates for cobranded use, ensuring partner logos and messaging fit within a consistent visual system.
Cover Design Iteration
Explored multiple design iterations within the template system, refining layouts and styles to meet diverse stakeholder preferences while maintaining brand consistency.
