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Colorado State University

Rebrand

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Project Overview

With the assistance of our agency partner, 160/90, Colorado State University underwent a complete rebranding. As the Assistant Director for Creative Design with the Division of Student Affairs, I was in charge of rebranding our assets, as well as educating partners on the use of the brand. Additionally, I used this opportunity to explore a visual brand language unique to Housing and Dining Services.

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Brand
Language

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Crafting
Headline
Strategy

Each headline is intentionally ideated and crafted to fit CSU’s branding—aligning audience needs, brand values, and content goals into a single, clear message.

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Iconography

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