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Colorado State University
Rebrand
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Project Overview
With the assistance of our agency partner, 160/90, Colorado State University underwent a complete rebranding. As the Assistant Director for Creative Design with the Division of Student Affairs, I was in charge of rebranding our assets, as well as educating partners on the use of the brand. Additionally, I used this opportunity to explore a visual brand language unique to Housing and Dining Services.

Brand
Language

Crafting
Headline
Strategy
Each headline is intentionally ideated and crafted to fit CSU’s branding—aligning audience needs, brand values, and content goals into a single, clear message.




Iconography
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