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My Role
Brand Advocacy
Brand Alignment
Brand Activation
Brand Integration
Re-Branding
Agency Collaboration
Social Content
Print Collateral
Packaging
UX and Web
Logo Design
Typography
Color Theory
Campaigns
Opportunity
I had the opportunity to create several NASCAR branded assets in conjunction with our agency partner.
The Situation
Nutrien Ag Solutions partnered with NASCAR to increase brand awareness and reach customers in a unique personal way.
The Story
I was brought on right before the merger of Potash and Agrium to assist with the rebranding efforts.
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