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The Situation
My Role
Nutrien Ag Solutions partnered with NASCAR to increase brand awareness and reach customers in a unique personal way.
Opportunity
I had the opportunity to create several NASCAR branded assets in conjunction with our agency partner.
The Story
I was brought on right before the merger of Potash and Agrium to assist with the rebranding efforts.
Brand Advocacy
Brand Alignment
Brand Activation
Brand Integration
Re-Branding
Agency Collaboration
Social Content
Print Collateral
Packaging
UX and Web
Logo Design
Typography
Color Theory
Campaigns
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