Loveland Products Inc.
REBRAND
The Problem
From the onset of my time with Nutrien Ag Solutions, no effort was done to manage the brand of Loveland Products Inc. All of our products, logos, print materials, fonts etc. were all over the board.
Opportunity
As part of the creative team within Nutrien Ag Solutions, I proposed a brand refresh of Loveland Products Inc. – our shelf product portfolio. The refresh would created a unified visual approach to the brand to enhance customer trust in consistency.
The Story
I was responsible for researching the brand, it's customers and proposed and developed a full brand refresh within the year.
Iconography
Icons were important to create a consistent visual tone–they were used across product marketing including tech sheets, labels, and shelf products.
Shelf Icons
Our 4 product shelves were Adjuvants, Seed, Crop Protection, and Plant Nutrition. I created these 4 icons to be used on each product to quickly indicate the the warehouse–as well as the customer, which each product was used for.
Vehicle Wraps
Along with the brand refresh I created a few truck wrap concepts. This concept was the final, highlighting the chemistry and future-forward aspect of LPI.
Swag
In the agriculture industry, swag is a huge item-from tradeshows to gifts to customers. This concept was the reimagined version of the current LPI logo.
Letterhead
Sample Ad
