Nutrien Ag Solutions
REBRAND
Graphic Designer & Brand Advisor
My Role
Brand Advocacy
Brand Alignment
Brand Activation
Tradeshow Design
Re-Branding
Agency Collaboration
Social Content
Print Collateral
Packaging
UX and Web
Logo Design
Iconography
Typography
Color Theory
Campaigns
The Story
I was brought on right before the merger of Potash and Agrium to assist with the rebranding efforts.
Opportunity
As part of the creative team within Nutrien Ag Solutions, I had the opportunity to work alongside agency partners to rollout the brand internally and externally.
The Problem
With the merger of Potash Corp. and Agrium, Nutrien was created.
The retail division within Nutrien was relaunched as Nutrien Ag Solutions.
REBRANDING
THE FUTURE
OF AG
As part of our collaboration with Osborn, Barr, and Paramore (OBP), my team translated their creative for Nutrien Ag Solutions across the organization. I played a key role in creating diverse assets including print and digital material, adhering to the new brand guidelines.
DIGITAL AG
TRANSFORMATION
During my tenure with Nutrien Ag Solutions, I worked closely with a lot of internal groups such as digital marketing as well as the UX team. Several of these projects included campaigns, emails, websites, and app logos. I am proud to have provided identities for several large business units.
Branding efforts often transcended our own business and involved our business partners. I worked with marketing and outside businesses to create assets that were dual branded and served both organizations. This involved working within outside brand guidelines and creatively solving business problems for multiple partners.
Web and UX Design
Perhaps one of the highlights of my career was when I was tasked with redesigning our tradeshow website. This gave me the chance to learn more about the UX process which lead me on my journey to become certified as a UX designer through CareerFoundry. Unfortunately, I wasn't able to complete this project, as Covid had recently started and tradeshows were put on hold.
My Roll
UX & Web Design
Project Strategy
Developer Collaboration
User Journey Mapping
User Flow
User Story
Prototyping
High & Low Fidelity Wireframing
Developer Hand-Off
Asset Management
Branding
TRADESHOW
ACTIVATION
I had the opportunity to design the flow and assets for the Farm and Gin show in Memphis Tennessee. I flew to the show and coordinated with the team there to set up the assets the way I had designed the flow and interaction of the space. During this event I had the opportunity to interact with customers and represent the brand of Nutrien Ag Solutions.
BRAND
STYLING
Expanding Our Colors
During the launch of Nutrien Ag Solutions with our agency partners, I helped expand our brand style guide by adding secondary and tertiary color swatches. Over time, I continued to update and share the guidelines, collaborating with internal teams and external partners to evolve and align our brand strategy.
